Glimmerglass Opera
Cooperstown, NY

1998 Program Book Advertising

Why Advertise in the Program Book?
Specifications and Rates
Advertising Contract

Results of a recent survey show that Glimmerglass Opera attracts patrons who have an income of $50,000 or more. The survey also shows that our audience remains within the area for two, three and four days at a time in order to see all four operas. This is an audience of consumers who have the buying power to enjoy fine things.

This summer we are presenting Puccini's Tosca, a guaranteed sellout, Verdi's  Falstaff, Handel's Partenope, and Virgil Thomson's The Mother of Us All, a salute to Susan B. Anthony.

Our 1998 Glimmerglass Opera Program Book will be of the same high quality that you have come to expect.  We hope you will take advantage of this advertising opportunity. If you reserve and pay for your advertising space by April 27, 1998, you will receive the early bird rate, a benefit we consistently offer our advertisers.  We have extended this deadline specially for you, but you must respond by that date..

If you have any questions or would like to make a space reservation, please contact Tara Barnwell at (607) 547-5704. We look forward to your support of Glimmerglass Opera's 24th Festival Season.

• Glimmerglass Opera, now in its 24th Season, is the leading summer opera company in the Northeast.
• Last season a new attendance record was set with almost 32,000 visitors from Europe, Canada and the US.
• 51% of our audience comes from outside a two-hour radius of Cooperstown. They typically spend at least one night in the area.
• Patrons include year-round residents, summer residents, tourists, government officials, corporate representatives, regional and international press, opera and music lovers from around the world.

CONTENT

• Opera patrons receive souvenir program books at the theater at every performance.
• This handsome 8.5" x 11" book contains articles and background information about the operas and their composers, artists' biographies and other program listings. A special index to advertisers is also included.
• Our discerning patrons tell us the Program Book listings are invaluable, as they prefer to patronize businesses that support Glimmerglass Opera and that offer goods and services of distinction.
• The fine graphic and editorial quality of our Program Book invites readers to save it as a resource to the area and to refer often to its contents.

Format

Rates*

• Select layout A - G; no altered formats will be accepted.
• No bleeds beyond format measurements.
• Camera-ready artwork and negatives will be accepted. Non-camera-ready materials will be handled at the discretion of the company.
• Design, typesetting or set-up charges will be billed to the advertiser.
• Any corrections of camera-ready artwork to fit format size or to meet editorial standards will be billed to the advertiser.
• Advertisers will be charged the discounted rate for space reservations and payments made by April 27, 1998. New advertisers must send payment by Mayl 1. All other outstanding accounts are due upon publication of the Glimmerglass Opera Program Book.
• Advertisers will receive a 10% discount for upgrades on 1997 space reservations.
• Advertisers will receive a complimentary Program Book.
• Only one discount offer per space reservation will apply.

DEADLINES

• Discount rate April 27, 1998
• Space reservations May 1, 1998
• Advertising copy/artwork May 8, 1998

For further information or assistance contact Tara Barnwell at (607)

REMEMBER

• RESERVE early and save
  You will save with our early bird rates by reserving your advertising space with full payment by April 27, 1998.*
• UPGRADE last year's ad
  Increase the size of your advertising space and receive a 10% discount.*
• DON'T FORGET audience services at the theater
  We will offer your brochures, coupons, and other information to our audience members - free of charge - during all opera performances.
• FINAL DEADLINE for space reservation is May 1, 1998
  Don't miss this unique advertising opportunity. The 1998 Glimmerglass Opera Program Book is the best way to reach year-round residents, summer residents, and regional, national, and international visitors.